Your growth targets are ambitious.
Your people work hard but they're not equipped for what's coming.
Alate Business Growth builds the sales and leadership capability that closes the gap between demanding goals and the people who have to deliver them.
"The reason I come back to Alate is they deeply ground learning in our-real world situation. So many training companies are capable but fluffy but Alate know what's important and will make a measurable difference for us."
Your team is talented. The results don't match what they're capable of.
Last quarter, you just hit your numbers.You felt that brief moment of relief before this quarter's reality lands on your desk.
This quarter is already looking uncertain.
You know your team needs to perform differently to get there, you're just not sure exactly how to make that happen.
Do you lead revenue teams?
Your team needs to make the target. You're not going to do it the way you are.
Win rates are inconsistent. Some people are crushing it, others are stuck, and you can't close the gap between them.
You're losing ground in the market, and you can't seem to win it back.
You know you’re leaving business on the table.
Your team needs to do more cross-selling. They don't know how to do it.
Do you lead people?
Your leaders have never been properly trained. The growth that's coming demands more than they're equipped for.
They and their teams are burned out, and you don't know how to help them manage better
You've promoted people into bigger roles, and they need to help to be effective
HR is getting dragged into things your managers should be handling themselves
Your people were given three north stars, and managers don’t know which to follow
Capability doesn't come from knowing what to do
It comes from doing it - in real situations, on real deals, under real pressure.
Your leaders don’t need a generic workshop on leadership styles. They need to work through the conversation they’ve been avoiding, the team dynamic that’s slowing everything down, the decision that keeps landing in the wrong place.
Your sales team doesn’t need more theory about how to run a complex deal. They need to work through the real opportunity sitting in their pipeline right now. Understanding where the risks are, who the real decision-makers are, and what it’s going to take to win against tough competition.
That’s how change happens. From working on real situations, repeatedly, with accountability — until the new way of doing things becomes the only way they know how to do it.
That’s the belief Alate builds every program around.
“I've worked with many different training programs over the years, and sometimes, if the party that you're working with doesn't understand your business, then the teams feel that they're being sheep dipped, and each time they're being given a different sales or account management methodology. What was different with the Sales Academy, and our partnership with Alate, is that we learned together. We agreed the topics between us, we documented them, we drove the focus. And I think that was clear to see with how engaged the sales teams were in the process and the outputs we saw.”
Paul Smith
Chief Revenue & Product Officer, PXC
About Alate Business Growth
Alate Business Growth was founded by Anna Britnor Guest over 20 years ago with one focus: closing the distance between ambitious growth targets and the people who have to deliver them.
Alate works exclusively with B2B tech companies $20m - $1B, 50- 2000 staff) — SaaS, security, connectivity, telco, which means we already understand your market, your buyers, and the commercial pressures your people are working under before the program begins. That context is what makes the work land fast.
Anna and her team work with your team to build capability over time, tracking what’s actually changing, and remaining accountable for outcomes long after the first workshop is done. It’s why clients come back.
That’s why people who went through Alate programs a decade ago still say it’s the best development they’ve ever had.
"My leadership style blends structure with empathy, because I believe lasting success comes not just from outcomes, but from how teams respond, grow and lead through pressure and uncertainty. A lot of these skills I learned through the Alate Leadership Development Program five years ago and helped further shape my leadership style. I'd recommend Anna and Alate for any leadership team that needs to move fast and work together to accelerate growth and develop talent. She really becomes a partner, someone you can trust for a candid and helpful point of view."
Craig Paris
VP Sales
Close the distance between your growth targets and the people who have to deliver them
The people who can close it are already on your team. They just need the capability and skills to do it.
Multiple £100K plus opportunities.
More accurate forecasting.
Significant uplift in pipeline and closed won revenue.